Widex awarded for new packaging design

Widex’ new packaging for hearing aids has attracted international acclaim, winning awards from the German design company iF International Forum Design as well as the American design publication PRINT Magazine.

Commitment to design and technology

Widex, together with one of Copenhagen’s trend setting bureaus, Goodmorning Technology, has produced a new exclusive packaging design for our hearing aids.

As the packaging is opened, a simple two-layer raster effect shows a sound wave spelling out the Widex slogan ‘High Definition Hearing’.

Mads Kjøller Damkjær, partner in Goodmorning Technology, explains the functionality of the packaging design, “As a design for universal shipping for a multitude of products, the inner layers of the packaging can be modified by professionals to fit exactly the content most optimal for the end user. We have designed a double moulded silicone container for the pouch that fits the whole series of devices, enabling Widex to use this packaging worldwide in all major markets”.

About the awards

The award winning packaging from Widex will be exhibited with the other winning entries in a special exhibition for trade visitors and the interested public at interpack PROCESSES AND PACKAGING, the trade fair for the latest processes and packaging trends, from April 24 to 30, 2008 in Düsseldorf, Germany.

For more information about the iF packaging award 2008, please visit www.ifdesign.de

The PRINT Magazine’s International Business Award 2008 will not be featured in the magazine before the September 2008 issue, but if you want to know more about the magazine you can visit www.printmag.com

Widex’ new packaging is also nominated for a Danish Creative Circle Award 2008.