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Widex supports sports
Widex has signed a sponsorship agreement with Dansk Boldspil Union (DBU) for the 2007/2008 season.
DBU´s brand is - by far - the biggest and strongest brand in the Danish sporting world and consequently plays a significant role in cultural life in Denmark. This high-profile association represents core values that are very much in line with those that characterise Widex.
As a consequence of the sponsorship agreement, the Widex name will appear on electronic advertising boardings when the Danish national football team plays in Denmark and other parts of the world.
In connection with the agreement, Widex is collaborating with Morten Olsen, coach of the Danish national football team. Morten Olsen wears Inteo hearing aids from Widex and has on several occasions acted as an ambassador for Widex.
During the 2005 Berlin Marathon, Morten Olsen’s role as motivator was a strong asset in helping all the runners from the Widex Marathon Team to complete the race.
Following the Berlin Marathon, Widex has participated with a team of runners in The Great Wall Marathon 2007 in Beijing, China. Again, the objective was met to the fullest as all 42 runners overcame the hardships and completed the race.
These initiatives all spring from a deliberate choice by Widex to support a healthy and active lifestyle and thereby an improved quality of life.
 Read about Widex Marathon Team 2005
Read about Widex’ participation in The Great Wall Marathon 2007
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